In 1977, Sports Research Corporation owned an Athletic Club in San Pedro, CA with over 500 members. Many were constantly complaining of how they couldn't lose weight or fat like they could when they were younger. Sports Research Corporation worked on a product that would bring more blood flow to these problem areas, so that their bodies could be more balanced like when they were younger. Their organic superfruit supplements contain high levels of anthocyanin antioxidants to give the benefits of these powerful fruits without the sugars or carbs in juices.