Nordic Naturals Ultimate Omega's in my opinion are the Best on the market. I discovered their ultimate results after searching out and consuming "Many" brands of Omega's in hopes to improve cholesterol levels. After years of cholesterol lowering meds as well as supplementing with various Omega's, I was unable to reach a desired result until I discovered Nordic Natural Ultimate Omega. I am a testimony that this particular brand works for me and will continue to be my first choice of supplementing. My total cholesterol has been reduced approx 80 points after integrating this particular Omega. The lemon softgels prevent any possible fishy after taste.*