Here's a more natural alternate to drugstores and supermarket one-per-day brands that contains high amounts of artificial colors and preservatives -- and at a substanial savings. It's iron-free for those who prefer to take a separate iron capsule, if at all. Contains beta-carotene, natural vitamin E, increased B vitamin potencies and more. No preservatives, artificial colors, wheat, gluten or egg products. It's a great formula for children and adults who want cost-effective RDI insurance.