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Unlike previous icons, the multicolored MyPlate breaks good nutrition down to these basics:
There’s no place on the new icon for desserts or other snack foods. Instead, these count mostly towards the daily “empty calories” allotment, which includes foods with added sugars and solid fats like butter or shortening.
With empathy to busy parents, and recognizing that they have competing demands that may keep them from feeding their families as well as they would like to, the new icon provides a simple checkpoint. “...We do have time to take a look at our kids’ plates,” says the First Lady. “As long as they’re half full of fruits and vegetables, and paired with lean proteins, whole grains and low-fat dairy, we’re golden. That’s how easy it is.”
The MyPlate icon reminds us to fill half of our plates with produce. Instead of worrying about measuring exact portion sizes, you can now eyeball it to see if you’re falling within the new guidelines. This should make it infinitely easier to plan healthy meals and choose what to order when eating out.
The MyPlate icon is just one part of the plan to help get Americans eating better and tackle the obesity epidemic. A host of interactive information and helpful links are available at ChooseMyPlate.gov. “What we have learned over the years is that consumers are bombarded by so many nutrition messages that it makes it difficult to focus on changes that are necessary to improve their diet,” said Vilsack. “This new campaign will help unify the public and private sectors to coordinate efforts and highlight one desired change for consumers at a time.” Here are some of the key messages that are addressed by the MyPlate campaign: