Only One A Day - Just pure goodness, all concentrated in a single daily BerryLicious Super Multi Soft Chew. Each chew is packed with vitamins and minerals, most of which are at 100% Recommended Daily Intake (RDI).

Taste, Taste, Taste - Concentrated vitamins and minerals taste bitter to adults and even worse to our kids. A special taste-masking process allows only sweet sensations to connect with your kid's taste receptors. No longer do they have to suffer through bad tasting, chalky chewable tablets. BerryLicious Super Multi is by far one of the most delicious multis in the world.

Compare Potency - Other manufacturers leave out the full RDI of many important nutrients. Our taste masking process allows us to include 100% of the RDI of many nutrients, even the extremely bitter but nutritionally crucial group of B vitamins -- this is rare.

The Growing Child

Bone Building Power - Bone health is fundamental, so we include more calcium than most multis. We also add a balanced mix of Magnesium, Vitamin D and Biotin, three crucial nutrients for healthy tissues and bones.

Protect Your Child's Growing Cells - Even as you read these words, your child is replicating new cells at an astounding rate -- building new muscle, bone and tissue.* But with each breath of air he/she inhales, free radicals are unleashed, damaging cells and delicate tissues. Everyday, the key antioxidants in this formula can help protect your child's growing body.*

100% Chromium - We may be the only company that puts 100% of the RDI (for children 4 and older) for Chromium in a children's multi. Why? Chromium supports normal sugar metabolism, helping kids stay balanced throughout the day.*

Whole Fruits & Vegetables - As a final touch, we've added highly concentrated blend of Broccoli, Carrot, Kale and Raspberry that supplies a rainbow of nutrients found only in whole living plants.

Yummy Taste, Serious Nutrition

It's About Taste - Most of us at Irwin Naturals have kids of our own. And we listened to them very carefully when we developed this product. What do they want? They want supplements that are mouth-wateringly delicious. So after countless rounds of taste testing, we are proud to present you with our pride and joy...a children's line that is healthy enough to exceed your standards yet enjoyable for your kids...a win-win combination.

Quality Assurance - We at Irwin Naturals are committed to providing the highest quality products for your health. We employ compliance testing to ensure purity and potency.

Investing in Our Future - Our children are the future, and this planet is their home. We donate to a variety of non-profit organizations dedicated to the well-being of children.