With high-quality protein and 0 grams trans fat, Pure Protein high protein bars are sinfully delicious for when temptation strikes. Each Pure Protein bar provides the quality protein that is essential to a healthy, balanced diet and important for supporting lean muscle and an active lifestyle.*

MAKING HEALTHY CHOICES EASIER Every day we’re faced with choices that affect our health. The most obvious of these is what we put into our bodies… our nutrition. Pure Protein bars make fighting off the temptation to eat fattening foods easier because you can take them with you anywhere and they really taste great.

HIGH-QUALITY WHEY PROTEIN It’s not a Pure Protein bar if it doesn’t have Whey protein. Whey is a naturally-sourced protein derived from milk and is considered one of the best overall proteins available, if not the best. Whey is also a complete protein – meaning it provides all of the essential amino acids your body cannot naturally produce. Providing your body with all nine essential aminos is important for ensuring the maintenance of lean muscle and other critical body structures.*

PROTEIN FOR A LEAN, HEALTHY BODY If you are exercising more in an attempt to slim down or put on lean, healthy muscle, you need to make sure you are consuming enough protein. Pure Protein high protein bars can help. For highly active individuals, a good rule of thumb is to consume approximately 0.8 grams of protein for every pound of body weight to help maintain and build lean muscle.